The Hallway Café - Client Project
The project objective was to design a website for the client that refines their visual identity. It also includes focusing on enhancing user experience by revising the layout of information and content to suit user needs better.
Transformation of Social Enterprise:
“Where Social Good Meets Good Food.”
Logo Design Process
The Café does so much good through their program that for the people that work there, it’s not just a café, it’s a place of belonging! As such, it was essential to depict a sense of home through the logo.
Keywords
Airy
Modern
Trendy
Collaborative
Inviting
Geometric
Youth Success Stories
The Hallway Café offers at-risk youth opportunities to earn high school credits and learn life & employment skills while working in a bistro. It was vital to design a website that highlights this social impact of the Café.
Project Summary
The project showcases a refined visual identity and brand of The Hallway Café. Through my design process, I was able to execute the following:
A strong visual brand identity
A website that is a well-designed experience for the users and optimized to meet business goals
Concordance typefaces concerning the type characteristics, weights, sizes and styles
Sound use of grids, hierarchy, space and flow of content and information
A coherent color harmony for the design by utilizing the foundations of color theory and the different color schemes
A logo for the client that captures the mood and tone of the campaign
The refined visual design for The Hallway Café makes user interaction as efficient and simple as possible.